For adults & youth.
 
Discover how two friends with a $5 ice cream-making course and a dream built one of the world’s most socially conscious brands. The Ben & Jerry’s Field Trip Travel Guide takes you on a thoughtful and delicious journey through Vermont—exploring the factory, Burlington’s original sites, and the counterculture ideals that shaped this iconic company.
 
This interactive guide is more than a tourist companion—it’s a learning experience. Inside, you’ll find:
🍦 Learn — Dive into the history of Ben & Jerry’s, the start-up spirit of the 1970s, and the company’s model of linked prosperity. Includes curated books, media, and creative activities.
🚗 Travel — Step-by-step itineraries for Waterbury and Burlington, insider travel tips, playlists, and onsite journal prompts that turn your visit into a personal adventure.
💭 Reflect — Post-travel projects, creative challenges (like designing your own flavor!), and reflection questions to deepen understanding of business, values, and social impact.
 
Whether you’re a lifelong learner, educator, or curious traveler, this guide helps you experience Ben & Jerry’s story not just as visitors—but as thinkers and creators.